Auria.

Founding cohort · Seattle Eastside · Coming soon

Built by a CNA,
for CNAs.

Bring your client. Keep 72⁠–⁠75% of the rate. Real W-2 employment with sick leave. And a verified career record that's yours forever.

  • Real W-2 + paid sick leave
  • $37⁠–⁠39/hr target wage
  • Your record follows you

Auria is in validation — target economics, founding cohort, no guarantees yet. Just an honest offer being tested in the open.

MR

Maya R.

Dementia-care specialist · Bellevue

Verified
visit-verified hours
6,240
visit-verified hours
dementia-care hours
2,100
dementia-care hours
attendance
99.1%
attendance
family rating
4.9
family rating
Nurse delegationHoyer transfersCalm, conversational

$34/hr · current tier

See full profile →

Illustrative profile — the record every Auria caregiver builds.

Agencies optimize the agency. Auria optimizes the caregiver's career.

In conventional home care, the agency owns the client relationship, the reputation, and the pricing — the caregiver gets shifts. Five years of excellent work earns you what a brand-new applicant gets: another shift.

Auria inverts that. The caregiver is the customer. You build a public professional profile, verified specialty hours, family ratings that follow you, and an earnings path that climbs with quality. The platform is the infrastructure underneath your practice — Shopify, not Uber.

For caregivers

The offer being tested

Keep 72⁠–⁠75% of the rate

Bring a client you already care for, and the target split is 72⁠–⁠75% of every collected dollar, paid to you — published as a formula, never negotiated in the dark. At target premium billing of $50⁠–⁠52/hr, that's a $37⁠–⁠39/hr wage.

Real W-2 employment

Not a 1099 gig. Workers' comp, paid sick leave, taxes handled, backup coverage behind you. The stability of employment with the economics of independence.

A career record that's yours

Visit-verified hours, specialty hours, attendance, family-confirmed ratings — a portable professional record that follows you, not the agency. Quality finally earns something.

Target economics — published, not hidden

$50⁠–⁠52

target premium bill rate /hr on clients you bring

72⁠–⁠75%

of every collected dollar goes to you, as W-2 wages

~$11

/hr platform floor — the least Auria retains per hour

That's the whole formula. Worked example: $50 billed → $37.50 to you (75% share) → $12.50 retained, which covers employer costs like workers' comp and paid sick leave plus supervision, backup, and insurance. Target economics under validation (July 2026) — final published rates at launch, never quietly changed.

And said plainly: Auria isn't built to maximize what it keeps — it's built so the money goes to the person doing the caring. The model never hires a non-caregiving management class, and the long-term direction under exploration is profit-sharing and worker ownership: the worker-cooperative path, not the traditional agency one.

For families

The best caregivers, finally visible

What the founding pilot is being built to deliver — Auria isn't arranging care yet.

Hand-picked, verified caregivers

Every profile will show visit-verified hours, specialty experience, attendance history, and family-confirmed ratings — not marketing copy. You choose who enters your home.

One consistent caregiver

Matching will be curated on care needs, communication style, and fit — then a paid trial shift before anything becomes recurring. No rotating cast of strangers.

Premium care, honest pricing

Target rates of $48⁠–⁠54/hr for delegation-capable, hand-picked care — with the split published, so you know most of it goes to the person actually doing the caring.

See what a verified profile looks like: Maya R., dementia-care specialist (illustrative example) →

Founding cohort

Join the founding cohort

Auria launches with a small, hand-picked pilot on the Seattle Eastside. Both lists are read personally by Ash — here's exactly how the pilot works and what happens August 1.

For families

Looking for one consistent, verified caregiver — not a rotating cast?

No spam — one or two updates as the pilot progresses, straight from Ash. Joining the waitlist is not an application, offer, or commitment.

For CNAs

Bring your client. Keep 72⁠–⁠75% of the rate. Build a record that's yours.

No spam — one or two updates as the pilot progresses, straight from Ash. Joining the waitlist is not an application, offer, or commitment. One ground rule: if you work for an agency today, honor your own employment and non-solicitation agreements. Joining starts with a conversation, never a client transfer.

AS

“I'm a working CNA on the Eastside — nurse-delegation certified, dementia trained. I've watched the best caregivers I know carry entire client relationships and get paid like they're interchangeable. Auria is the company I wish existed, so I'm building it — in the open, with the numbers on the table.”

— Ashim Siwakoti, NA-C · my founding profile